WORMAGEDDON was a global, story-driven launch campaign for Rick and Morty Season 6 that bridged the gap between seasons with a “living episode.” It combined original shorts with social media clues that sent fans all over the world hunting for hidden statues of Rick and Morty characters battling GIGANTIC ALIEN WORMS. Wormageddon extended the show beyond the screen and gave fans something to obsess over before the premiere. I helped craft the narrative for the shorts and wrote copy for the scavenger hunt clues.
Winner of Adweek's 2023 Experiential Award - Experiential Activation by an Entertainment Brand
Gold Clio Entertainment Award - Fan Engagement: Experiential
Gold Clio Entertainment Award - Original Content
Bronze Clio Entertainment Award - Experiential: Special Event